The Hit Directory

After 7 plus years of assisting artists, labels and industry partners with overall Sales, Marketing and Strategies, Bob Morelli looks back and looks forward. “Cool is Forever has helped hundreds of clients move their agenda forward” Morelli says. “ It’s been a sincere pleasure helping create awareness and momentum for every client CIF worked with.” There have been major companies and major artists, but Cool’s sweet spot is Independent labels, Indie artists and indie entrepreneurs. Morelli says ”Independent artists/labels have a business model that is consistent with Cool is Forever’s philosophy…flexible, fast, accountable, cost effective and results oriented.”

Looking forward, Cool is Forever will do more of the same, while expanding their offerings. “Right now we are a broad based Sales, Marketing consulting company. All of what we do falls under that umbrella, including no commission Advertising, social media strategies, GM type operations, physical manufacturing, product management, video creation and Brand Partnerships. And more. Moving forward, we will have live music options, DJ offerings, intimate listening parties and additional services, all in an effort to give our clients a robust menu to choose from.” 

In addition to all that has been done, all that will be done, Cool is Forever has expertise in all aspects of Distribution and Label services. Morelli says, “being the President of a major Distribution company and start up label for 14 years, gives me an unique perspective on how to work the room.” The structure I built at Sony RED was at the forefront of a Distributor offering label services, and is now an industry standard for how to structure a company. And creating a start up label gave me a tutorial on how to create wins on a budget.” Most of CIF clients are self funding and on a budget, so that was a valuable learning experience. “Even major companies are cutting back and reaching out,” Morelli says. “Cool is Forever has and can supplement any company’s staff, do it effectively, all at a fraction of the cost.”

Reach out to Bob Morelli at www.coolisforever.net 

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